In 1959 the psychologist Leon Festinger published a research article that supported his theory of cognitive dissonance. Although the term is used in public speech in many different ways today, Festinger defined it in a specific way – the aversive
It’s hard to avoid the superlatives when it comes to Facebook, the social networking service that is now 8 years old and ready for its Initial Public Offering. 845 million active users Over 40 percent of the US population has
Kurt Gray, Assistant Professor of psychology at the University of Maryland has recently reported another way that we bolster our self-esteem and feel good about ourselves.
One of the most basic concepts, and a fundamental unit of analysis within psychology is the self. Humans have very well developed self-concepts. Humans possess self-awareness, the ability to introspect and to see oneself as an individual separate from other