Loving Facebook

It’s hard to avoid the superlatives when it comes to Facebook, the social networking service that is now 8 years old and ready for its Initial Public Offering.

  • 845 million active users
  • Over 40 percent of the US population has a Facebook account
  • Yearly revenue of over $4 billion

And Facebook has changed the lives of its users. We use Facebook to stay in touch with friends and relatives and to meet new friends. We use Facebook to share our ideas and to get new ones. And we use Facebook to feel good about ourselves – there’s really nothing like logging on and finding you’ve been multiply-friended overnight!

Some people believe that using Facebook and other social media are not adequate replacements for direct face-to-face contact with “real” people, and that spending too much time with social media may blunt our social skills.  But there are now over 400 studies looking at the effects of Facebook on everyday behaviors, in both children and adults, and this research shows that Facebook is in fact a healthy way to connect with others.

One recent study, published in the journal Developmental Psychology,1 found that there was no trade-off between having large networks of Facebook friends and the ability to develop intimacy and social support among face-to-face friends.  In fact, the opposite was true. Using Facebook increased the size of college students’ social networks and these larger networks were related to higher levels of life satisfaction and perceived social support. As the authors put it,

“…social networking sites help youth to satisfy enduring human psychosocial needs for permanent relations in a geographically mobile world.”

And many, many, other studies show similar results.

So don’t worry, moms and dads – Facebook is your friend. Your kids are at least as happy, caring, cared for, and emotionally supported on Facebook as they are in school or out with their friends at the mall.  And you have a much better idea where they are.

1Manago, A. M., Taylor, T., & Greenfield, P. M. (2012). Me and my 400 friends: The anatomy of college students’ Facebook networks, their communication patterns, and well-being. Developmental Psychology. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=psyh&AN=2012-02329-001&site=ehost-live

 

 

What’s missing?

Professor David Dunning, formerly Executive Officer of the Society of Personality and Social Psychology has written an interesting blog that reminds us of a basic principle of psychology:

    ”Things that we can see are more powerful than things that we cannot see.”

He argued that Peyton Manning should be voted the Most Valuable Player of the National Football League in 2011. Why?… because the Indianapolis Colts, who had averaged almost 430 points per season in the past 8 years averaged only 243 points this year and won only 2 games. The difference? Manning was on the sidelines for the whole season with a neck injury.

It becomes clear, when we look at it this way, that Manning was a very valuable quarterback – noted in this case by his absence. But because we focus on players that are on the field rather than those who are not, we might easily miss the fact.

Other examples:

    We notice right away that someone we haven’t seen for a while has grown a beard (“Hey, you’ve got a new beard!”)

    ….but when we see someone who has shaved off a beard we’re less sure

(“Hey, there’s something different about you, but I don’t know what it is”)

    The spice that’s in the food tastes great (“You used a lot of garlic”) or not (“too much paprika!”)

    …but when the food is bland we’re less sure (“something’s missing, but I don’t know what it is.”)

Dunning points out that:

“..the next time you want to test a theory, try not adding the key ingredient you think matters.  Rather, take it out and see what happens.” Often, a negative test is more telling than a positive one.